Your B2B SaaS Customers Want to Connect with Each Other

Sound Familiar?

  • Customers Keep Asking for a Community
  • It Takes Months to Evaluate and Choose a Platform
  • Empty Forms or Lack of Engagement
  • High investment - delayed returns
Now, there's a better solution
BIG IDEA

You Don't Need A Customer Community Platform

Your customers want to learn from each other but it doesn't have to come through a forum format. There's an easier way.

There's a Better Way to Build Community

Start with Real Conversations

Create a customer program that help them connect faster!

Expertly facilitated Roundtables create instant value and connections

No Platform required - Just meaningful conversations

High Value Content for All Participants

You Need 
The Roundtable Method

Expert-facilitated roundtables that transform customer conversations into business results.

I strategically: 

  • Select the right customer cohorts to match your business goals
  • Guide high-value discussions that unlock valuable insights
  • Identify natural paths to advocacy and expansion
  • Facilitate authentic customer discussions 
  • Ensure every session generates concrete outcomes


Participants get the peer learning they want, while you get the business insights you need.
Write your awesome label here.

“We started Roundtables last year as a way for customers and prospects to connect in real-time on the subjects that matter most to them.

Instead of a one-way receipt of information (like your typical webinar), these are open-floor discussions where people can ask their most pressing questions and get advice (or just empathy) from people who have been in their shoes.

This has been so valuable in creating and nurturing relationships, providing insight into the troubles and challenges impacting our target market, and even building pipeline for sales.”

Shannon Howard

Does This Approach Scale?

It Can & Does

Scale slowly and carefully.
Let's start with one session and add more opportunities for customers to connect as it makes sense for your business. 

All Customers Will Be Enabled to Connect After Each Session

Most Customers Just Want The Opportunity to Listen In

Customers Can Always Come To the Next Session To Connect

Scale By Offering Weekly Roundtable Sessions

Transformative Outcomes

Happy & Connected Customers

Customers were able to hear from each other and share their questions or obstacles.

Further Opportunities for Customers to Connect

A simple follow up email shares what customers participated and their LinkedIn URL.

Customer Insights You Can Share

- Marketing content
- Customer newsletter content
- Social media posts
- Additional use cases

Advocacy, Education, &  Expansion Opportunities

Based on participation I'll share trends and insights on what customers are likely to advocate or expand their accounts.

Feedback for Multiple Teams

Share insights with: 
Product Marketing - feature usage, use cases, and success stories
Customer Success - happy customers
Sales - enablement facts your customers shared

Real Results That Matter

- New advocates or references
- New deals opened
- New content 
- More touchpoints
- New Customer Stories
Easy as one, two, three

Get Your Community Started with
The Roundtable Method

Pilot Program

$6500
  • Two facilitated roundtables
  • Strategic cohort & goal alignment
  • Insights & Opportunities capture & analysis
  • Implementation guidance & reports for up to 3 teams

Monthly Growth Program

$5,000/mo.
3 month minimum commitment
  • Two facilitated roundtables/ mo.
  • Strategic cohort & goal alignment
  • Insights & Opportunities capture & analysis
  • Implementation guidance & reports for up to 3 teams
  • Ongoing Community expert consulting

Optional Done-For-You Session Content Creation: $2500/mo.
Additional Roundtables: $3000/ea.

Guided Implementation

$10,000/mo.
2 month minimum commitment
  • Support & Coaching for
    2 Roundtables/mo. 
  • Weekly Community & Customer Engagement Coaching Sessions
  • Facilitation Playbook
  • Monthly program review
  • Content Creation Assistance + Templates & Resources
FAQ

Frequently asked questions

What if I have 1000's of Customers?

Let's start with the most strategic group and grow from there. We'll manage the cohort selection, promotion, and post-session promotion so all customers can tap into this resource.

Can't I run these sessions myself?

You could. But I have years of experience and I know how to optimize the value you and your team get out of these sessions. I've built a framework to make sure your goals are reached while bringing your customers together for high value experiences. 

When can we start?

How about this month? I can usually get a session scheduled within 2 weeks.
Lesson series

How Can This Work for 1000's of Customers?

Easily... 

  • Customers are really seeking the opportunity to listen to other customers. 


  • They want to know they can ask a question and follow up with a customer who has taken the time to answer them. 


  • Roundtables can help you launch future opportunities for connection at live events, in Slack, or some kind of online group. 

<10% of Customers contribute to ANY community.

For ANY community, the # of actual participants is almost always under 10%, and it's even lower for regular participants.

90% of Customers will only read and listen.

Customers want to know there's a place to go ask others questions and to see what others have to say. 

More Roundtables can be created quickly.

You can roll this program out incrementally and as customers are more interested, you can offer more calls.
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