Customer Marketing & Advocacy Blog

How to Run Successful Customer Reference Program SPIFFS

Customer marketing leaders share proven strategies for reference program incentives, from quarterly spiffs to CSM goal integration, revealing what drives successful advocate nominations.

Leveraging Authentic Customer Feedback: Beyond Traditional Case Studies

Discover how businesses are moving beyond traditional case studies to leverage authentic, unfiltered customer feedback through screenshots, social media mentions, and implementation phase testimonials for more impactful social proof.

How to Value Rewards for Gamification in Customer Advocacy

Use a point system to gamify your customer advocate activities and allow them to earn rewards just like you would with Influititive.

Managing Customer Reviews Across Multiple Platforms

Create a strategy for maintaining review profiles on all of the major platforms like G2, GPI, and TrustRadius without overwhelming yourself and customers.

Building an Effective B2B SaaS Customer Referral Program: Community Insights

Creating a B2B customer referral program is harder than it seems and needs a lot of consideration. See what these experts have to share from their experiences setting up referral programs.

Award Winning Customer Advocacy Engagement Campaigns

DRAFT: Tips for Getting CSM Buy-in for Your Customer Advocacy Platform

When launching a new advocacy platform you'll need customer success to be on board. Here are tips to help increase their adoption.

Stakeholder Interviews to Build An Internal Roadmap of Collaboration

The Art of Securing Executive Buy-in with Andrew Sevillia

Andrew Sevillia shared his experience in securing executive buy-in and support by leveraging a listening tour.

Managing Customer Evidence & Driving Internal Adoption

Discover how customer marketing professionals tackle evidence management challenges, from tracking usage to proving ROI. Learn key strategies for content distribution, tool integration, and measurement from industry experts.

How CMA Leaders are Building Executive Relationships

Several CMAweekly members share their tips and strategies for building customer executive relationships to increase business opportunities.

Customer Stories Strategy & Tips

Review Tips from Community

Building Successful Advocacy Programs: Insights from the CMAweekly Workshop with Mariah Lenahan

Get insight into building a new customer advocacy program with Mariah Lenahan from SurveyMonkey.

Starting A Customer Advocacy Program

The steps to follow when starting an advocacy program for your SaaS customers. The advocacy activities could include references, reviews, testimonials, case studies, customer stories, or speaking.

Audit Customer Advocacy Program

Is It Time to Build An Advocacy Program?

#64 Jane Menyo Advanced Advocacy practices

Gong has thousands of advocates and Jane Menyo shared how her team manages the several activities their advocates can complete as well as the many requests they receive from other teams.

Videos to Help with Planning for Your Advocacy Program

Some of the top recordings from 2023 that will help you plan for 2024

#82 Katlin Hess Generating Reviews & The Buyers Journey

Reviews are used by at least 31% of your buyers, learn where to use them in the buyer journey and improve your review strategy.