Customer marketing leaders share proven strategies for reference program incentives, from quarterly spiffs to CSM goal integration, revealing what drives successful advocate nominations.
Discover how businesses are moving beyond traditional case studies to leverage authentic, unfiltered customer feedback through screenshots, social media mentions, and implementation phase testimonials for more impactful social proof.
Use a point system to gamify your customer advocate activities and allow them to earn rewards just like you would with Influititive.
Create a strategy for maintaining review profiles on all of the major platforms like G2, GPI, and TrustRadius without overwhelming yourself and customers.
Creating a B2B customer referral program is harder than it seems and needs a lot of consideration. See what these experts have to share from their experiences setting up referral programs.
When launching a new advocacy platform you'll need customer success to be on board. Here are tips to help increase their adoption.
Andrew Sevillia shared his experience in securing executive buy-in and support by leveraging a listening tour.
Discover how customer marketing professionals tackle evidence management challenges, from tracking usage to proving ROI. Learn key strategies for content distribution, tool integration, and measurement from industry experts.
Several CMAweekly members share their tips and strategies for building customer executive relationships to increase business opportunities.
Get insight into building a new customer advocacy program with Mariah Lenahan from SurveyMonkey.
The steps to follow when starting an advocacy program for your SaaS customers. The advocacy activities could include references, reviews, testimonials, case studies, customer stories, or speaking.
Gong has thousands of advocates and Jane Menyo shared how her team manages the several activities their advocates can complete as well as the many requests they receive from other teams.
Some of the top recordings from 2023 that will help you plan for 2024
Reviews are used by at least 31% of your buyers, learn where to use them in the buyer journey and improve your review strategy.